I Care for Talika…Do you?
Talika redefines street art during Fashion Week and looks for the next “Fabien Barron” online with “I Care for Talika”.
Join Talika this Fashion Week to kick off the “I Care for Talika” contest, an online competition that gives participants a chance to win a trip to Paris and design packaging for an upcoming Talika gift set.
The Kickoff (9/16/2010):
This Fashion Week, several artists will leave an imprint on the streets of New York City on September 16, a day filled with Talika street art at the following locations:
Rockefeller Center
Milk Studios
Lincoln Center
Columbus Circle
Times Square
Meatpacking District
The Bowery
For exact locations and times, check Twitter (@TalikaCosmetics) and Facebook (facebook.com/TalikaBeauty) the day of the event. We’ll be posting and tweeting about what we’re up to all day. Be one of the first five people to arrive at each location with a password that we will provide and win an amazing selection of Talika products!
Don’t worry if you’re not the first on the scene—the Talika cigarette girls will be handing out samples and information about the contest all day long, so you’ll still have a chance to learn about Talika and try some products. Just look for the girls wearing Talika blue! If you can’t make it at all, be sure to check out the Talika Facebook and Twitter pages for photos and videos from the day!
Stayed tuned in the future for more “I Care for Talika” Talika street art events in cities around the US and internationally!
The Contest (9/16/2010 - 10/30/2010):
The “I Care for Talika” contest is an online competition in which participants will post a piece of visual art that they think represents Talika. Anyone can enter the contest—it is not just limited to professional designers and artists! The key to posting is being imaginative enough to come up with a great, creative idea.
In addition to the opportunity to design packaging for an upcoming Talika gift set, the winner will receive a two-night trip for two to Paris to include airfare, hotel, a treatment at the Talika Spa in the Pershing Hall Hotel, and a meeting with members of Talika’s creative team to discuss the gift set packaging design.
How do I enter?
Post your Talika art to facebook.com/TalikaBeauty between from Thursday, September 16 to Saturday, October 30.
What are the judges looking for?
Creativity - 30%
Illustration of Talika brand values and spirit (DNA) - 20%
Respect of Talika color codes - 20%
Marketing Efficiency to relate to consumer - 20%
Viewer’s Choice (Public Vote) - 10%
Who are the judges?
Alexis de Brosses – Since purchasing Talika in 1996, de Brosses has restored and modernized the Talika brand image, developing new natural beauty concepts and products that ally simplicity with specificity to promote the universal beauty of women.
Antoine Bouillot
Antoine Bouillot is a visual artist, director of video clips, and artistic director for the fashion and luxury world. His works play on humor and the unwritten codes of the luxury world and denounce the excess that comes with it. He is also a member of the Norwegian rock-electro group DATAROCK.
Matin
Matin is one of the most sought after fashion and celebrity make-up artists working today. His work has been published on the international and domestic covers and pages of Vogue, Elle, InStyle, Glamour, Cosmopolitan, Marie Claire, and Vanity Fair and his current and past clients include Claire Danes, Meryl Streep, Angelina Jolie, Julianne Moore, and Gwyneth Paltrow.
Bonnie Blake
A Bonnie Blake began her career as an advertising manager and then director of creative services (print) for major advertising agencies and media companies in the New York area with clients such as New York University, AT&T, Forbes Magazine, PepsiCo, CNN, National Geographic Television, and HarperCollins. Bonnie now serves as director of the Graphic Communications Management and Technology program at NYU’s Steinhardt School of Education.
Judy Ross
After receiving a BFA in painting and studying printmaking and textile design, Judy Ross discovered the ancient Indian art of “chainstitch” embroidery in 1989. Ever since, she has used this technique to transfer her artistic ideas into fabric and yarn, creating collections of scarves, shawls, and home design items like pillows, wall hangings, and rugs.
Nicki Sebastian
Nicki Sebastian holds a masters degree from NYU's graduate school in Arts Administration and currently acts as Operations Director for RxArt. RxArt is a non-profit organization dedicated to placing original fine art in patient, procedure and examination rooms of healthcare facilities—at no cost to the institution—to improve otherwise sterile environments through contemporary art, promote healing, and inspire hope in patients, families and staff.
For more information and official rules and regulations for the “I Care for Talika” contest, check out the “Contest” tab at Facebook.com/TalikaBeauty starting September 16!
ShesDaily.com
Disclosure: the above publication is for entertainment purposes only and it is courtesy of PR
