Past Event Date:
WHEN: Saturday, January 30, 2010. 1:00PM to 3:00PM
WHERE: Philippe Chow , 8284 Melrose Avenue, Los Angeles, CA
· Spotted:
Estelle at Hollywood hotspot Philippe Chow, sipping hot new energy drink Sin-Free Vitality Drink® while celebrating her highly-anticipated sophomore album, All of Me, with Kim Porter, Minnesota Timberwolves’ Rashad McCants and Stomp the Yard’s Darrin Henson.
· Recording Artist Estelle took a break from the Grammy Awards weekend to preview Serenity Zen Beverage®, while mingling with Minnesota Timberwolves’ Rashad McCants, Stomp the Yard’s Darrin Henson, model/actress Jaimie Hilfiger, BET 106th and Park’s Terrence J. and Celebrity Apprentice 2’s Claudia Jones, at a celebratory lunch for her upcoming album at Philippe Chow hosted by Kim Porter and hot, new beverage company Next Generation Beverage, LLC®.
· On the eve of the 52nd Annual Grammy Awards, Kim Porter and groundbreaking beverage company, Next Generation Beverage, LLC hosted a lunch fêting Grammy Award-winning artist Estelle, and her new, soon-to-be released album, All of Me. Guests including Minnesota Timberwolves’ Rashad McCants, Stomp the Yard’s Darrin Henson, model/actress Jaimie Hilfiger, BET 106th and Park’s Terrence J. and Celebrity Apprentice 2’s Claudia Jones, toasted Estelle’s return to the music scene while enjoying the exclusive preview tasting of new “it” drinks, Serenity Zen Beverage®, Sin Vitality Drink®, and Sin-Free®.
· Recording Artist Estelle took a break from the Grammy Awards weekend to preview Serenity Zen Beverage®, while mingling with Minnesota Timberwolves’ Rashad McCants, Stomp the Yard’s Darrin Henson, model/actress Jaimie Hilfiger, BET 106th and Park’s Terrence J. and Celebrity Apprentice 2’s Claudia Jones, at a celebratory lunch for her upcoming album at Philippe Chow hosted by Kim Porter and hot, new beverage company Next Generation Beverage, LLC®.
· On the eve of the 52nd Annual Grammy Awards, Kim Porter and groundbreaking beverage company, Next Generation Beverage, LLC hosted a lunch fêting Grammy Award-winning artist Estelle, and her new, soon-to-be released album, All of Me. Guests including Minnesota Timberwolves’ Rashad McCants, Stomp the Yard’s Darrin Henson, model/actress Jaimie Hilfiger, BET 106th and Park’s Terrence J. and Celebrity Apprentice 2’s Claudia Jones, toasted Estelle’s return to the music scene while enjoying the exclusive preview tasting of new “it” drinks, Serenity Zen Beverage®, Sin Vitality Drink®, and Sin-Free®.
Grammy Award-Winning Recording Artist
Estelle
WHO: Estelle, Grammy Award-Winning Recording Artist Leslie “Big Lez” Segar, BET Host
(Attended) Kim Porter, host Rashad McCants, NBA’s Minnesota Timberwolves
Claudia Jones, actress (Deal or No Deal, Celebrity Apprentice 2) Shawn Palm, model (Sean John campaign)
Darrin Henson, actor (Stomp the Yard) Terrence J., BET’s 106th and Park
DJ K-SLY Trason Bragg, BET’s Baldwin Hills
Drew Seeley, actor (The Disney Channel) Vanessa Williams, Showtime’s Soul Food
Hill Harper, actor William “Thunder” Smith, NBC’s American Gladiators
Jaimie Hilfiger, actress/model
WHAT: In anticipation of cutting-edge, Grammy Award-Winning Recording Artist, Estelle’s highly-anticipated, forthcoming sophomore album, All of Me, host Kim Porter and leading, innovative beverage company, Next Generation Beverage, LLC hosted an afternoon lunch at L.A. hotspot, Philippe Chow. Kicking off the 2010 Grammy Awards Weekend, guests listened to a preview of Estelle’s All of Me while enjoying an exclusive tasting of Serenity Zen Beverage®, Sin Vitality Drink® and Sin-Free Vitality Drink®. Estelle burst onto the music scene in 2008 with her collaborative hit single with Kanye West, American Boy— hitting the Top Ten of music charts around the globe, ranking as No. 7 on Rolling Stone’s 100 Best Songs of 2008.
ABOUT NEXT GENERATION BEVERAGE, LLC: With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage, LLC, is the brainchild of a team of businessmen – Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini – each eager to revolutionize the soft drinks industry. Next Generation Beverage concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace. As its inceptive products, Next Generation Beverage, LLC, recently launched Serenity Zen Beverage®, one of the first-ever relaxation beverages with a unique blend of vitamins, natural flavors and extracts and relaxing, tranquil formula, all with zero calories, sugar and carbohydrate and a lightly-carbonated, pleasant taste; and Sin Vitality Drink®, a tempting alternative to other energy drinks with an alluring, revitalizing blend of vitamins, caffeine, natural flavors and a distinct power formula that results in a dynamic, great-tasting burst of vitality, packaged in a stylish, sleek can. Also, look out for Sin-Free®—on the heels of launching Sin® and Serenity®, Next Generation Beverage is set to introduce a sugar-free, low-calorie Vitality Drink counterpart for health conscious drinkers. For further information, please visit www.nextgenerationbeverage.com, www.drinkserenity.com, and www.drinkinsin.com.
