As we all know, last year Lauren Luke launched her own cosmetics line, By Lauren Luke, and has since been taking the beauty world by storm. With over 68 million views on YouTube and national distribution via 125 Sephora stores - she has been dubbed, "the most popular makeup artist in the world" (The Guardian) and won the WWD Award for "Best Beauty Newcomer of the Year". Lauren's entire brand has been built on the back of digital technology, social networking and non-traditional media. So to start 2010, she took her digital brand on the road...literally.
The "By Lauren Luke Inspiration Nation Tour" was a cross-country road trip that started in Miami and ended in Los Angeles, with Lauren hosting a VIP Friends Party and Press Event at four Sephora locations across the country. Plus she stopped at many places along the way to meet up with friends, and seek inspiration for upcoming products and looks.
Now you can check out some of Lauren's greatest moments from the journey by going to ByLaurenLuke.com/Roadtrip. For each city we visited, we've posted 3 videos -- a city inspired makeup look, a tour of that city, and footage from the Sephora party -- as well as various behind the scenes photos!
The "By Lauren Luke Inspiration Nation Tour" was a cross-country road trip that started in Miami and ended in Los Angeles, with Lauren hosting a VIP Friends Party and Press Event at four Sephora locations across the country. Plus she stopped at many places along the way to meet up with friends, and seek inspiration for upcoming products and looks.
Now you can check out some of Lauren's greatest moments from the journey by going to ByLaurenLuke.com/Roadtrip. For each city we visited, we've posted 3 videos -- a city inspired makeup look, a tour of that city, and footage from the Sephora party -- as well as various behind the scenes photos!
ShesDaily.com
Disclosure: the above publication is for entertainment purposes only. The above publication and images is courtesy of ByLaurenLuke.com for ShesDaily.com
