Katy Perry... after signing to Capitol Records, she began recording tracks for her official mainstream debut album, One of the Boys, and establishing her image was one of the immediate concerns of her management."One of the Boys" album campaign was started in November 2007 with the release of the video to "Ur So Gay", aimed at introducing her to the music market. A digital EP led by "Ur So Gay" was later released to create online buzz.
This was a successful move that resulted in bringing Katy Perry to the attention of Madonna, who mentioned her on KISS FM and KRQ's JohnJay & Rich morning show in Arizona.
On March 10, 2008, Katy Perry appeared as herself on the ABC Family television series, Wildfire, on the episode "Life's Too Short".
